When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand Read More
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East. In a session at SMX East on testing in paid Read More
Bing has finally added AMP to the news section of the search results. So now, if you site comes up in Bing search news and if it is AMP and if you are in the United States searching, you may Read More
At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success. He emphasized that there is actually a shift to content services from Enterprise Content Management. This Read More
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. Thousands of years ago, clans gathered around fires to share their Read More
Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts Read More
Kathryn Minshew, Founder & CEO of The Muse recently talked about the importance of making the important ‘irreversable’ decisions for her startup company. The Muse is a massively successful resource for people to craft and find fulfilling careers with over Read More
In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to Read More
The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for Read More
Google has decided to shut down Google+ after discovering a data breach. How should we react to the news? Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came Read More
