The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice Read More
Kurt Masur, the German conductor, gets a Google doodle
Google logo honors one of the last old-style maestros, Kurt Masur. Google today is remembering the life and contributions of the German conductor Kurt Masur. He was known as “one of the last old-style maestros.” He worked as a conductor Read More
New Technology Enables One-to-One Mobile Targeting
The mobile device is the single device that follows a person around at all times. It lies on the dresser next to them while they sleep; it’s in their pocket on the commute to work and is utilized for communication, Read More
Google’s Project Loon: It’s Balloon-Powered Internet Access
It may sound like a belated April Fool’s joke, but it’s not. Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the venture aims to liberate those 5 billion Read More
Rise in voice search for local businesses brings new opportunities and challenges
2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent developments from Google suggest that what started off as a Read More
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener Read More
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may Read More
Google My Business Notifications When Local Listings Go Live
Google’s Allyson Wright from the Google My Business team announced in the Google My Business Help forums that a new feature for those that submit new listings to Google My Business is rolling out to notify you when you listings Read More
Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’
For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk. One of the glaring copying offenses that Instagram has Read More
Where will Facebook’s growth come from? Instagram
Contributor Brian Handly shares research that reveals the surprising sophistication SMBs are employing in their advertising on Instagram. Pew Research reports that Facebook is far from the dominant social platform for teens. However, Facebook-owned Instagram holds the number 2 spot Read More