Rules for Creating Perfect Push Notifications
A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can immediately grab attention is a skill.
Here, are some easy-to-use points to make sure you master your Push Notification skill.
- Ride the Trend
One of the best ways to garner engagement is to join the bandwagon of conversing about the current occurrences and events. Whether it is the latest trending hash tag or the finale episode of your favourite television series, show your imaginative side and empower your label to bask in its glory.
- Schedule your notification
The content of the notification is important but what is more vital is to arrange for when it is being sent. However soothful your notification ringtone might be, you would not want to wake up your user when he is in deep sleep.
- Be brisk and captivating
The notification is supposed to entice someone to read the message you send. Do not try to pack in a lot of information in the notification itself. It has been very aptly said that simplicity is the ultimate sophistication. Also, avoid redundancy at all cost. No one likes to read the same content over and over again.
- Remain pertinent & mindful
One of the main reasons why customers feel detached from a product is that the push notification has absolutely no relevance to the customer’s interest. Another vital factor to be mindful of is to send the notification at the correct local time. Strategize the user demographics before sending across the notification.
- Customize your notification
Adding a personal touch to the message goes a long way in creating an inter-personal relationship with the user. Next time, add your user’s name in your notification so that your brand name lingers in their mind for an extended time frame.
- Exhibit consistency
Now that you have made a mark with your user base, the succeeding step is to remain connected with them. Spread your notification strategically so that the link endures any storm effortlessly. Dispatch the message across at regular intervals so as to keep the user engaged.
It has been well researched and documented that 80% of your revenue comes from 20% of your customers. Therefore, keep the user engaged with these simple yet effective rules and get tangible output by putting in considerably little effort.