With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement.
Twitter recently announced that it’s making more critical information accessible in its Ads Transparency Center. Users now have a dashboard where they can check up on an advertiser on Twitter and see the ads that they ran on the social media platform that week.
dings that the Russian government may have instigated an online campaign of division and misinformation.
Facebook, Google, and Twitter have already committed to doing more to classify political ads and inform users on who bought them. Facebook rolled out a searchable political ads archive on its platform as well as on Instagram in May. Meanwhile, Google announced it would soon release a report regarding political ad spending on its services.