Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files. Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has Read More
Columnist Rachel Balik notes that while the marketing technology landscape is broader than ever, many marketers are still struggling to utilize these technologies in a useful way. If marketing technology had a spirit animal, it would probably be the bunny Read More
More trouble for Google today on the privacy front: Just days after revelations that Google is ignoring privacy settings on Apple’s Safari web browser, Microsoft says Google is doing the same thing with Internet Explorer. Microsoft shares its findings in Read More
