In Parts 1 and 2 of this B2B blog series, we discussed how to effectively use different channels for your B2B efforts as well as how to build your audiences, then segment and make use of the right content for mid-funnel Read More
Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle. The Fourth of July is tomorrow, but Google has uploaded its Independence Day doodle on the Google US home page a day early. Read More
This week, software company Kenshoo announced an addition to its paid search and social solutions that matches clicks on paid search ads to audiences on Facebook in real time. “Intent-Driven Audiences” (IDA) promises to bridge the gap between paid search Read More
