Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The Read More
Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Google Ads (formerly known as AdWords) has always Read More
Yandex users will now have access to reverse image search, “Sibir,” which is the Russian word for Siberia and also based on the acronym CBIR, which stands for “content-based image retrieval.” Reverse image search gives results not based on a Read More
