So far, the Google Speed Update algorithm has had no impact on rankings in the mobile search results, says one study. The Google Speed update, which began rolling out on July 9, has reportedly so far had almost no impact on Read More
Government Can Speed Up Implementation of IoT Technology
Government around the world play a key role in whether IoT becomes a mainstream technology sooner rather than later according to Cisco IoT expert Maciej Kranz. Kranz recently posted an excerpt of his book Building the Internet of Things on Read More
How to Use In-Store Behavioral Data to Increase Sales
We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing for IBM Watson Internet of Things (IoT), Scott Neuman, points out Read More
Google Releases Chrome 68, Browser Labels All HTTP Websites as ‘Not Secure’
The release of Chrome 68 has pushed forward Google’s campaign to drive Internet users to more secure websites. As it has promised several months ago, the company will now be labeling HTTP sites as Not Secure. Until recently, the company Read More
US House of Representatives Passes JOBS Act 3.0, Bill Aims to Help Small Businesses Get More Funding
Small businesses won big on Tuesday night when the House of Representatives passed JOBS Act 3.0. The bill passed on a 406-4 vote, a surprisingly solid consensus from a chamber that has gained infamy due to its present bipartisan differences. Read More
Microsoft Now Has a Free Version of Teams, Takes on Rival Slack
Microsoft is gearing up for its yearly Inspire event and has drummed up interest with the announcement of a free version of Microsoft Teams. The Teams platform has been around since 2016 and 200,000 companies are now using it. However, Read More
eBay Breaks Up with PayPal for Another Partner
Even in business, some partnerships are just not meant to last. Despite working closely together for more than a decade, eBay recently announced that it would be ditching long-time partner PayPal as its primary payments processor by 2020. In a post Read More
What is CRM? Salesforce Provides Small Businesses with a Simple Explanation
Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important Read More
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files. Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has Read More
Is Marketing Technology The Emperor’s New Clothes?
Columnist Rachel Balik notes that while the marketing technology landscape is broader than ever, many marketers are still struggling to utilize these technologies in a useful way. If marketing technology had a spirit animal, it would probably be the bunny Read More