Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands. Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting Read More
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One Read More
The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete. It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve Read More
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities Read More
Google started running a test to serve AMP-enabled landing pages from mobile Search ads early last year and rolled it out to all advertisers in September. Now Google is experimenting with showing the AMP lightning icon next to the description Read More
The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Recently, I had the pleasure of presenting at SMX London Read More
Bing announced two new features at SMX Advanced this morning. Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your Read More
Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages. Following in Google’s footsteps, Bing is removing text ads from the sidebar in desktop search results. Starting today, March 26, Bing will Read More
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. No two ways about it — Read More
Fabrice Canel, the Principal Program Manager of the Bing Index Generation team, posted their Sitemaps best practices guide for large web sites. Bing says they can support up to 125 trillion links through multiple XML sitemap files. With one sitemap file, Bing Read More
