Microsoft is reportedly taking on Amazon, as the company ventures into retail territory. The company is said to be looking into checkout-free shopping, an innovation that Amazon has pioneered.
Reuters reported that at least six people have talked to them about Microsoft developing technology that will give retail companies the option to have cashier and checkout-free shops. Microsoft is said to have partnered with fellow Redmond-based company AVA Retail. The company develops systems that can collate information about shoppers. This time around, it will be working with the renowned software company on innovations that could be used on brick-and-mortar stores.
Microsoft is reportedly taking on Amazon, as the company ventures into retail territory. The company is said to be looking into checkout-free shopping, an innovation that Amazon has pioneered.
Reuters reported that at least six people have talked to them about Microsoft developing technology that will give retail companies the option to have cashier and checkout-free shops. Microsoft is said to have partnered with fellow Redmond-based company AVA Retail. The company develops systems that can collate information about shoppers. This time around, it will be working with the renowned software company on innovations that could be used on brick-and-mortar stores.