Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One Read More
The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete. It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve Read More
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities Read More
Google started running a test to serve AMP-enabled landing pages from mobile Search ads early last year and rolled it out to all advertisers in September. Now Google is experimenting with showing the AMP lightning icon next to the description Read More
The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Recently, I had the pleasure of presenting at SMX London Read More
Bing announced two new features at SMX Advanced this morning. Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your Read More
