If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. It’s no secret that split (A/B) testing Read More
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting Read More