Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Parallel tracking will be required October 30 Google has been working on several initiatives to improve Read More
Facebook updates Ads Reporting & introduces new ‘creative reporting’
Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September. Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and Read More