Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Read More
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one Read More
Looks like Yahoo is now experimenting with their own background colors for search ads. Spotted by @tecnonetblog – Yahoo seems to be testing a green background color for their ads. Personally, I see a light blue colored background for Yahoo Read More
In February, Google and Twitter renewed their search deal and then earlier this month we spotted Tweets in Google being tested. Well now it is official, both Google and Twitter announced yesterday afternoon that Tweets will now be in Google’s Read More
There is an interesting conversation going on at Cre8asite Forums about your clients participating in social networks and the importance of that. The given is that social is growing in importance, as it related to search rankings either indirectly and Read More
Whenever the automated tracking “SEO Weather” tools go off, I get tons of people telling me there was an update. They tell me this not based on them noticing any ranking changes, traffic changes or changes to the search results Read More
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two Read More
