If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. It’s no secret that split (A/B) testing Read More
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting Read More
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps. Since suspending Cambridge Analytica for using an app to exploit user information nearly two months ago, Facebook says it has now suspended an additional 200 Read More
Walmart will continue its buying spree of digital brands in 2018 as it aims to build and differentiate its online inventory in competing against Amazon. Marc Lore, eCommerce head of the world’s largest retailer, revealed that there’s a bigger strategy Read More
In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said, wanted some advice from Google’s John Mueller on how to impress them with Read More
I reported this thread earlier but today the thread got real interesting. Skip to page 3. Ammon Johns said midway through the page “we’ve yet to see a single representative or even member of SEMPO answer any of those questions.” I Read More
Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The Read More
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed Read More
Yesterday Google announced a new Chrome extension named Keep My Opt-Outs. What does it do? Google says, “Keep My Opt-Outs is an extension for users who aren’t comfortable with personalization of the ads they see on the web. It’s a one-step, persistent opt-out Read More
The other day, Laura Hampton posted on Twitter a link to an interview citing Bing saying that over time Bing will value links less in their search ranking algorithms. So I followed up with Bing who told me it is not true – links are still Read More
