Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well. Read More
Why Vertical Videos are Now Essential to Growing Your Brand
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through Read More
Blitzscaling: Grow a High-Value Business at Lightning Speed
No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when it first started out and then went on to start LinkedIn. Hoffman has since invested Read More
Page title optimization – the Holy Grail
Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page Read More
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools. If you’ve finished part one Read More
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Read More
Uber is Planning to Start an On-Demand Staffing Agency for Businesses
Uber is preparing to launch a new on-demand staffing business ahead of its first initial public offering. Called Uber Works, the new business could show prospective investors that the company can be a strong and lucrative platform for on-demand services. Read More
Yahoo Closes Publisher Monetization Platform To New Sign-Ups
About a year and a half ago, Yahoo launched Yahoo Recommends as a new monetization platform for publishers and part of its suite of publisher solutions. The product suggested other articles at the bottom of publishers’ content, not unlike offerings Read More
Google My Business Insights to get more recent data
Google promised to reduce the latency of the Google My Business Insights reports and tools. Google announced its help forums that Google My Business Insights, the analytics for Google My Business users, will soon have more recent data to look Read More
Google and Facebook back Berners-Lee’s Case #ForTheWeb
On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019. He revealed these plans for Read More