Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with his brother, Google says Bíro introduced the first ballpoint pen at the Budapest International Fair in 1931. Eight years later, Read More
Forrester Study: How Marketing Analytics Can Boost the Bottom Line
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the Read More
Google AMP Error Report in Search Console Scans for Errors Differently Now
Google’s AMP error report in the Google Search Console now scans for AMP errors differently from the way it did in the past. That means some of you who have deployed AMP for your site may see a new vertical Read More