Search engines want to bring the most relevant results for any given query and a lot of factors are considered. It would not just be the relevancy of just the web page, but also the whole site. The more you put yourself as a subject-matter expert on the things your business would, the easier it would be for the search engine to consider the site as the most relevant for a query. What would be the search terms that would be currently bringing in traffic to the site? If you are able to see what the site is being found for, this would give clues regarding the current relevancy plus the potential. This if it will make sense for the business. Pay-per-click: What would be the terms the company would be bidding on as of late? If you think you wish to be relevant for terms in PPC, why not bring it the content themes?
SEO plus PPC should work together in harmony, utilizing the same kinds of keywords in both campaigns to reinforce what the brand would be about. We have to ask: what would the business be about? A couple of people will become petrified when thinking about keyword research, but it would begin with a very simple concept that you, as a business owner or employee, know a lot about. As long as you have the proper tools, like KeywordSpy, which gives up-to-date information on keywords clients are using, you will be off to a good head start.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.