HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up Read More
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities. Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual Read More
SEO and UX: Finding the strategic balance for optimal outcomes
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction. The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting Read More
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates Read More
SEO predictions: 5 things we can expect to see in 2024
Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love Read More
YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users
YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU usage, and delayed Read More
New Google Search vacation rental rich result
This new vacation rental structured data comes with new Search Console and Rich Results reports. Google has yet some more rich result and structured data support for its Google Search results that you can leverage – vacation rental rich results. Read More
Why a content gap analysis should be part of your SEO strategy
Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs. A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have Read More
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with Read More
Google Business Profiles adds disabled-owned attribute to listings
Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners. Google said, “When businesses choose to identify as disabled-owned in Read More