Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips. TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for Read More
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers Read More
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks. The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data Read More
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords. Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and Read More
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store. App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the Read More
The spam update took nearly 15 days to complete. Google’s core update is still rolling out, so we’re not done yet. Remain seated and buckled. Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 Read More
We ask Search Engine Land’s SearchBot for tips on choosing blog topics that will boost a website’s visibility in Google search results. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based Read More
Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric. Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to Read More
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more. OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank Read More
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value. SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the Read More
