The recent Google Pigeon update appears to have provided a bit of a traffic upswing for Internet Yellow Pages (IYPs) and other online business directories, at the cost of individual local businesses’ site rankings in many cases. In order to cash in on Read More
Searching For Super Bowl Ads? Watch Our Official Playlist
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads Read More
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls. Read More
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed Read More
Cisco Kills Off Its Hyperflex Hyperconverged Infrastructure Line
Cisco has killed off its Hyperflex hyperconverged infrastructure line of products, blaming a changing market. According to The Register, Cisco says “evolving customer needs and market dynamics” led to the decision to end the product line. The company told The Register the decision Read More
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of Read More
South Korean Telco: 5G Has Been a Failure
South Korean telco SK Telecom has weighed in on the status of 5G, saying the next-gen wireless standard has largely been a failure. 5G was touted as the biggest evolutionary leap in wireless technology, offering speeds and latency similar to Read More
Email subject line tips and best practices (with examples!)
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, Read More
Linux Mint Team Outlines Plan for LMDE 6, Wayland, and Ubuntu
The Linux Mint team has outlined their plans for the next version of Linux Mint Debian Edition (LMDE), as well as shed light on their Wayland and Ubuntu plans. Linux Mint is one of the most popular Linux desktop distros and WPN’s top recommendation Read More
The Rise of Mobile DevOps Engineering
Entering 2021, the ‘DevOps Engineer’ title emerged as the most coveted job designation, reflecting the skyrocketing demand for experts in Mobile DevOps Engineering. The domain has undergone a substantial evolution with the DevOps market, valued at $7 billion in 2021, Read More