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Month: September 2016

Forrester Study: How Marketing Analytics Can Boost the Bottom Line

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the Read More

Google AMP Error Report in Search Console Scans for Errors Differently Now

Google’s AMP error report in the Google Search Console now scans for AMP errors differently from the way it did in the past. That means some of you who have deployed AMP for your site may see a new vertical Read More